Dear Members and Friends,
It is with great honour and enthusiasm that I welcome you all to the Clefs d’Or Congress in Madrid, representing the vibrant and culturally rich Mediterranean Zone. This event is a unique opportunity for us to share our experiences, strengthen our connections, and celebrate excellence in concierge service.
Our gathering in Madrid symbolizes more than just a conference; it is a celebration of the hospitality, dedication, and professionalism that we all, as members of Les Clefs d’Or, represent. At the heart of our profession lies the unwavering commitment to provide unforgettable experiences for our guests, and it is this passion that unites and drives us to always strive for excellence.
The Mediterranean Zone is a region of great cultural and historical diversity, and it is a privilege to bring a piece of this richness to this congress. Each one of us carries with us the stories, traditions, and unique hospitality of our lands, contributing to the richness of this meeting.
During our time together in Madrid, I hope we can learn from each other, exchange knowledge, and strengthen the bonds that unite us. May we return to our respective destinations inspired, with innovative ideas and renewed energy to continue raising the standard of service and hospitality.
Madrid is also a city of art and culture. It boasts some of the world’s most renowned museums, including the Prado Museum, home to masterpieces by Velázquez, Goya, and El Greco, and the Reina Sofía Museum, where Picasso’s Guernica takes centre stage. The city’s vibrant arts scene extends beyond its museums, with numerous galleries, theatres, and live music venues showcasing local and international talent.
One cannot talk about Madrid without mentioning its culinary scene. The city is a gastronomic paradise, offering a diverse array of dining experiences. From traditional tapas bars to avant-garde Michelin-starred restaurants, Madrid’s cuisine reflects its rich cultural heritage and contemporary innovation. The bustling Mercado de San Miguel and the vibrant neighbourhoods of La Latina and Malasaña are just a few that stand out.
In summary, Madrid is a city like no other, where history, culture, art, and modernity come together to create an unforgettable experience. It is a place that captivates the heart and soul, inviting visitors to explore its many facets and discover the magic that makes it truly unique. Places where one can savor the city’s culinary delights.
I extend my gratitude to all the organizers and participants for making this congress possible and for continuing to inspire the spirit of Les Clefs d’Or. I wish everyone a fruitful event filled with learning and Friendship.
In Service Through Friendship,
Luis Miguel Assenção
Mediterranean Zone Director